Unique and high-quality content is an important part of SEO. Having both unique content and high-quality content can improve your ranking on a search engine rankings page.

So What is Unique Content and High-Quality Content?

Unique simply means content that has never been written before in a particular way. It means that any content that passes a plagiarism checker can be considered 'unique' content.

While it is very important to make sure that the content you are writing is not plagiarized as there can be consequences from search engine ranking pages, it is equally important to make sure that the content you are writing is of high-quality.

Why High-Quality Content?

Using high-quality content ensures that you are not merely providing content that has no added value to the user and that is very similar or closely duplicated to the content of another website.

Search Engine Results Pages (SERPs)

SERP stands for Search Engine Results Pages and this is where search engines post their rankings for a website for certain keyword searches as well as the relevance of the content on the page based on those keyword searches.  

Duplicate Content

Anything treated by search engines as 'duplicate content' is bad news for your website. You will suffer a drop in search engine rankings and can even lead to de-indexation of your website.  

Plagiarism Checkers 

There are SEO tools available, both paid and free, that check your content for plagiarism and duplicate content. 

If you run your content through a plagiarism checker and it comes out as '100% Unique', that is a good first step. Keep in mind it is always important to have high-quality content and to not keyword stuff your content. 

Your content might be 100% unique but can still get a bad ranking based on other SEO aspects. 

Spelling and Grammar 

It goes without saying that having proper spelling and grammar are very important when producing text content for a website. A website riddled with spelling and grammar errors is going to do very poorly in search engine ranking pages.